Thursday, September 1, 2011

Pedigree Light makes a strong case

Pedigree-light-most-interesting-and-creative-ads
Yikes, Pup got a gut!

This is quite an interesting ad from Pedigree, a dog food company attempting to sell its dog diet-friendly product. In it a dog is seen entering through his doggy door, yet something goes amiss. It seems, embarrassingly enough, that the poor pooch has packed on a few pounds and cannot enter his comfortable home! To make matters worse, it seems the neighborhood cat has a bone (no pun intended) to pick with him. He casually struts and smirks by, but not before jamming a beautiful yellow sunflower right in the dog's behind! And now the pitiful chap has to spend his day stuck midway into a doggy door with a sunflower in his butt for all the neighborhood poodles to see!

Dog owners of the world hear what Pedigree has to say! What the ad warns is, this could very well be your dog. By playing on the public perception of cats and dogs as rivals for a frame of reference, the picture provides a parody to express a problem. The deeper meaning is, if your dog is packing on a few pounds or overeating (or both), then you should switch to a light-calorie alternative for your pup! So that way your dog does not fall victim to the cat across the street.

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